2 black women in underwear feeling powerful as they dance in Bendon underwear.

Empowering women with confidence through design

Bryony Bennett is an established design executive with over a decade of specialisation in intimate apparel. The technical force behind some of Calvin Klein’s biggest launches, to overseeing the design direction of Target Australia’s $240 million women’s intimates ranges. Under her, reinvigorated lines turn into brand staples and teams are empowered to deliver high quality, distinctive designs across the full spectrum of women’s intimates, sleep, swim and activewear.

About Bryony
A black woman standing comfortably in seam-free underwear from Target.
A black woman dancing comfortably in seam-free underwear from Bendon
“My driving value is to leave a legacy behind, to leave this world better then I found it.”
A white woman practicing yoga in active wear from Target.

Values

Values

Bryony’s driving value is to leave a legacy behind - to leave this world better than she found it, and to put her time on earth to positive use. Which is why the work she does and who she works with is really important. Lead by three core values of inclusivity, sustainability and community she champions a results-driven philosophy with a focus on team cultures where innovation and collaboration thrive.

Values
A tanned woman modelling a dressing gown from Bendon.
“I believe in challenging the conventions of our fashion industry in order to create meaningful and lasting change.”
A black plus sized woman modelling seam free underwear from Target and feeling great.

Throughout her career Bryony has worked with some of the biggest brand names and world class suppliers in the intimates business leading to a rich and varied career accumulating a wealth of specialised knowledge and an impressive product portfolio

Brands
Logo for sixty eight Logo for Gossard. Logo for Fayreform
Logo for Target Logo for Calvin Klein Logo for Bendon
Asian woman modelling a sixty eight dressing gown in a living room setting.

Services

Bryony has brought her expertise and industry insights to some of the biggest names in intimates. A holistic approach to design and brand identity has lead to successful brand realignments, and her impactful people strategies have helped restructure and transform organisations.